In October 2015, Mammoth Lakes Tourism worked with Visit California, as well as Mono County, to host a media road trip down the U.S. 395. There were five journalists from various publications participating in the FAM. At this point, the following articles have been produced:
Outlet Profile: Matador Network features content by travel writers, travel filmmakers, athletes, and photographers dedicated to producing travel content covering culture, people, places, music, sports, and more.
Impressions: 54,881 per article Ad Equivalency: $20,306 per article
Outlet Profile: Launched in 2009, Travelettes is an online magazine/travel blog/network for and from girls who love to travel. http://www.travelettes.net
Impressions: 1,250 per article Ad Equivalency: $463 per article
The Pin The Map Project
Outlet Profile: Offers worldwide travel Destination Guides, Trip Planning, Tips for Solo Travel, Hotel Reviews, and Food & Drink stories. The Pin the Map Project is part of the Mode Media Network, which reaches 406 million readers worldwide and is ranked #7 out of the top 100 web properties in the world.
Impressions: 550 per article Ad Equivalency: $203 per article
Lonely Planet Outlet Profile: Offers insider information on hundreds of destinations from Amsterdam to Zimbabwe, complete with interactive maps and color photographs. Also offers the latest travel news, recent reports from travelers on the road and a traveler’s bulletin board. Sections include Worldguide, LP Shop, Thorn Tree, Travel Ticker, Theme Guides, On the Road, Postcards, Subwwway and Health.
Article Impressions: 152,227
Ad Equivalency: $56,324
Elena Ollick has published the following stories on Dailymom.com:
Sights along RT 395: http://dailymom.com/travel/15-unbelievably-beautiful-sights-along-route-395/
Each of these stories have reached approximately 39,423 people and has an ad value of $1,110.