The public relations and marketing departments at Mammoth Lakes Tourism teamed up in the fall of 2014 to produce a co-op ad as well as an editorial story (pictured here) for Sierra Heritage Magazine. The editorial piece focused on what’s new and old in Mammoth Lakes and how the town is maturing in its offerings. [Read more…]
Campaign: Events and Festivals
Summary: MLT placed a full page ad highlighting this summer’s event and festivals, and a second page of advertising was placed by local partners in the events and festivals insert. Not only is the insert placed seamlessly into the April/May edition of Sierra Heritage Magazine, the insert is also a stand-alone piece distributed through the I-80 corridor, Yosemite and Squaw Valley.
Dates of Campaign: April to September, 2014
Market: I-80 corridor from Bay Area to Lake Tahoe; Yosemite Valley at the Ahwahnee; Squaw Creek Resort in North Lake Tahoe; and the Westin Monache Resort, Mammoth.
Target Audience: Full of Life
Local partners that participated in the cooperative page:
- A Frame Liquor
- Seasons 4 Condominiums
- Mammoth Food and Wine Experience
- Shakespeare in the Woods
- Inspiration stage;
- Increase brand awareness
- Ad is placed based on the in-room lodging placements at the Ahwahnee to layer into our Yosemite National Park promotion
- Incremental change in brand awareness