Campaign: Summer Recreation
Summary: MLT attended the Sacramento show and neighbored Mono County. Sacramento is a market that MLT keeps light marketing in because it is the state’s capital; and there is a loyal fishing audience that regularly visits Mono County.
- Inspiration Stage;
- Brand awareness;
- Increase consumer contact database for increased engagement.
Dates of Campaign: January 9-12, 2014
Market: Sacramento; Bay Area
Target Audience: Full of life