Within 36 hours of hitting publish on the third installment of the Perennial series, the video had garnered more than 10,000 views. Linsey Farrell, Operations Director for On Point Productions shared the piece with Pink Bike via an @mention on social media. Pink Bike, in turn, blogged about the video generating a strong spike in views. Within one week the video had enjoyed more than 25K views.
The Perennial series, a new video segment showcasing the epic adventures of extraordinary locals in the mountains. It aims to deliver video content with a high production value that is both inspirational and sharable.