This piece is a result of a media FAM MLT hosted in March 2014. It’s a showstopper double page spread featuring Gabe Taylor’s top tips and the activities in Mammoth Lakes suitable for every kind of guy.
Australia is Mammoth Lakes’ #1 international winter market, Maxim targets the exact demographic that travels from Australia on a ski holiday. Maxim (Australia) has a circulation of 60k, and this double page spread has a PR value of the piece is a whopping $48,750.
It’ll be on the shelves the week of May 19th 2014. Download Maxim – King of the Mountains – June 2014