Mammoth Lakes Tourism, the Westin, and MMSA hosted a group of travel agents from Australia and New Zealand March 24-26, 2015. The travel agents had won the coveted positions on the FAM by being the leading sellers of ski vacations / California holidays within their prospective companies. The FAM’s itinerary had them staying at the Westin and skiing / experiencing world famous Mammoth Mountain. MLT also hosted them to wonderful meals at local restaurants, and a private Craft Beer 101 tasting at Mammoth Brewing Co. The goal was to familiarize the agents with Mammoth Lakes and have them personally experience the things that set the destination above its competitors. Increased visitation from this key market is the long term benefit.