Campaign: Events and Festivals
Summary: MLT placed a full page ad highlighting this summer’s event and festivals, and a second page of advertising was placed by local partners in the events and festivals insert. Not only is the insert placed seamlessly into the April/May edition of Sierra Heritage Magazine, the insert is also a stand-alone piece distributed through the I-80 corridor, Yosemite and Squaw Valley.
Dates of Campaign: April to September, 2014
Market: I-80 corridor from Bay Area to Lake Tahoe; Yosemite Valley at the Ahwahnee; Squaw Creek Resort in North Lake Tahoe; and the Westin Monache Resort, Mammoth.
Target Audience: Full of Life
Local partners that participated in the cooperative page:
- A Frame Liquor
- Seasons 4 Condominiums
- Mammoth Food and Wine Experience
- Shakespeare in the Woods
- Inspiration stage;
- Increase brand awareness
- Ad is placed based on the in-room lodging placements at the Ahwahnee to layer into our Yosemite National Park promotion
- Incremental change in brand awareness