MLT partnered with MMSA, the Sierra Nevada Resort, and the Alpenhof to attend the 2015 IPW conference in Orlando.
U.S. Travel Association’s IPW is the travel industry’s premier international marketplace and the largest generator of travel to the U.S. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and more than 1,300 international and domestic buyers from more than 70 countries conduct business negotiations that result in the generation of more than $4.7 billion in future Visit USA travel. MLT’s goal was to increase future international business, both summer and winter.
MLT also attended the 2015 IPW Media Marketplace, the full day media session that opens IPW. Meetings with key travel writers, both domestic and international, were held. The goal was to secure future media coverage of Mammoth Lakes.