MLT partnered with Mono County, MMSA, the Westin, and the HSVC to host a French travel trade wholesalers FAM. The FAM was made up of some of the leading travel agents, and product managers in this key international market. The group spent 2 days in Mammoth Lakes, and were shown numerous properties, venues, attractions, and activities.
The goal was twofold: to increase visitation from this important market, and to increase the length of stay in the summer from one night to multiple nights for French travelers by showing the FAM participants the variety of things to see and experience in Mammoth Lakes.