MAMMOTH LAKES TOURISM INDUSTRY SITE

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MLT and partners host French FAM

2015 French FAM, group shot, McCloud Lake

MLT partnered with Mono County, MMSA, the Westin, and the HSVC to host a French travel trade wholesalers FAM. The FAM was made up of some of the leading travel agents, and product managers in this key international market. The group spent 2 days in Mammoth Lakes, and were shown numerous properties, venues, attractions, and activities.

The goal was twofold: to increase visitation from this important market, and to increase the length of stay in the summer from one night to multiple nights for French travelers by showing the FAM participants the variety of things to see and experience in Mammoth Lakes.

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MLT and partners host Italian Media Writer

MLT and partners host Italian Media Writer| Rainbow Falls

MLT partnered with Mono County, MMSA, and  the Westin, to host a key Italian travel writer, Emanuele Bompan. Emanuele spent 2 days in Mammoth Lakes, and was shown numerous properties, venues, attractions, and activities.

The goal was twofold: to increase visitation from this important market, and to increase the length of stay in the summer from one night to multiple nights for Italian travelers by showing the writer the variety of things to see and experience in Mammoth Lakes.

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Mammoth Lakes Featured in El Financiero

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MLT, MMSA, and Visit California hosted a California themed FAM this last January. The Global Surf & Snow press trip was designed to showcase California as a Winter Adventureland from mountains to coast. The six participating media from Australia, Canada, Ireland, Mexico and the UK were on assignment for syndicated and national newspapers, influential travel blogs and popular lifestyle websites with a collective reach of 4.5 million. Their combined social media reach across Twitter and Instagram totals over 100,000 followers, who were exposed to approximately 200 posts documenting their experiences in real time. It appeared in El Financiero, in a supplement called Viajes.VIA20150219P04-Mammoth[2]VIA20150219P05-Mammoth[3]

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An abundance of editorial coverage by Richard Irwin

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Journalist Richard Irwin attended the Society of American Travel Writers conference hosted by Mammoth Lakes Tourism in June 2014. Rich then went on to provide a full page of editorial coverage from his stay in Mammoth Lakes in the Sunday, July 20, 2014 print editions of nine publications, including the LA Daily News, as well as many online news outlets, including his TravelBuddy blog at insidesocal.com.

The open rate of a full page ad equivalent, according to langnews.com, is $11,096.

According to langnews.com, the Los Angeles Newspaper Group’s (the parent company of LA Daily News) Sunday circulation is 458,382.

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#BikeMammoth weekend leads to the cover of Bicycling Magazine

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Get the right people together in the right place at the right time and good things will happen. In May 2014, Mammoth Lakes Tourism hosted the #BikeMammoth mountain bike weekend. The group included photographer Michael Darter and professional cyclist Phil Mooney. Following a weekend of fun mountain bike riding, Darter and Mooney were able to reconnect a few weeks later for a special photo shoot … the cover of the August issue of Bicycling Magazine! Featured on the cover is Mooney pedaling Lower Rock Creek Road in the Mammoth Lakes area. The open rate on a magazine cover such as this one is $77,000.

 

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#BikeMammoth Piece From Teton Gravity Research

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Photo: Colin Farrell | @oppcreative

Another great piece from the #BikeMammoth weekend was published on June 11, 2014 by Dylan Silver, a writer for Teton Gravity Research.

Dylan’s story is a humorous take on the weekend’s activities, with a takeaway message that is spot on.

“Mammoth is well known in the mountain biking realm for the resort’s eighty miles of downhill lift-serviced trails,” Silver writes. “The mountain is home to the  Kamikaze Bike Games, one of the sport’s gnarliest race series. But beyond the chairlifts and condos of the resort area, there’s a huge amount of riding to be done.”

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#BikeMammoth Mountain Bike Weekend, May 9-11, 2014

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Photo: Colin Farrell | @oppcreative

During the weekend of May 9-11, 2014, Mammoth Lakes Tourism hosted five journalists from mountain bike publications including Bike Magazine, Decline and Teton Gravity Research (TGR). Participants were shown mountain bike trails outside of Mammoth Mountain’s Bike Park in an effort to show Mammoth Lakes off as a complete mountain bike destination.

In addition to a lot of social media attention in the first few days following the trip, the following was first piece that came out of the trip. Nicole’s takeaway pretty much nails what we were going after: “In the mountain-bike world, Mammoth is known for its eponymous ski resort and the bike park and singletrack there, as well as the legendary Kamikaze races. The trails off the mountain don’t get nearly the same attention, although they are definitely worth a trip on their own, and it won’t cost you a lift ticket.”

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Mammoth Lakes Featured in MAXIM, Australia

Maxim - King of the Mountains - June 2014

This piece is a result  of a media FAM MLT hosted in March 2014. It’s a showstopper double page spread featuring Gabe Taylor’s top tips and the activities in Mammoth Lakes suitable for every kind of guy.

Australia is Mammoth Lakes’ #1 international winter market, Maxim targets the exact demographic that travels from Australia on a ski holiday. Maxim (Australia) has a circulation of 60k, and this double page spread has a PR value of the piece is a whopping $48,750.

It’ll be on the shelves the week of May 19th 2014. Download Maxim – King of the Mountains – June 2014