MAMMOTH LAKES TOURISM INDUSTRY SITE

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Italian travel writer Emanuele Bompan Hosted in Mammoth Lakes

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Mammoth Lakes Tourism, the Westin, and Mammoth Mountain host Italian travel writer Emanuele Bompan in the summer of 2015. Emanuele is the leading travel writer for the Italian press and is regularly featured in the largest daily / monthly Italian travel publications. This is the 4th article Emanuele produced from his trip to Mammoth Lakes, and is focused on the mt. biking experiences the destination offers. Mt. Biking has recently become a very popular summer / fall sport in Italy, a culture long recognized for its passion for road riding. The goal in hosting this media FAM was to increase the awareness for the destination, as well as, showcase destination activities to increase the length of stay in resort.

Read the full story: http://www.bioecogeo.com/2015/11/05/downhill-biciclette-per-rilanciare-leconomia-montana.html

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Mammoth Lakes Featured in Australia’s Sunday Style

MLT, The Westin, and MMSA hosted a Visit California International Media FAM in January 2014. Travel writers and bloggers from around the world had a chance to enjoy the mountain, the community, and the Mammoth Lakes lifestyle.

This article was published on 8/8/15 in one of Australia’s largest print and digital news source for Aussie consumers.

Sunday Style Australia | Mammoth Lakes Article

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MLT, Westin, Black Tie, Get Outfitted, and MMSA Hosts Travel Blogger Laura Csortan

Laura-Csortan

Mammoth Lakes Tourism, The Westin, Black Tie, Get Outfitted, and MMSA hosted Laura Csortan in Mammoth Lakes over March 23-26, 2015 on a travel blog / writers FAM. Laura is an Australian model, TV Presenter, former Miss Universe contestant and Miss Australia. She has recently launched a travel blog called Gypset Travel and has a big social media following across Instagram, Twitter and Facebook. She has also previously hosted travel TV programs for Qantas and The Great Outdoors. Laura also secured 2 print outlets to detail her experiences in Mammoth Lakes, with a circulation of over 300k in Australian. Laura’s itinerary included enjoying Mammoth Mountain, Mono Lake, Bodie, and numerous meals throughout Mammoth Lakes.

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MLT, The Westin and MMSA Hosts Travel Agents

Group with Woolly 3,25,2015

Mammoth Lakes Tourism, the Westin, and MMSA hosted a group of travel agents from Australia and New Zealand March 24-26, 2015. The travel agents had won the coveted positions on the FAM by being the leading sellers of ski vacations / California holidays within their prospective companies. The FAM’s itinerary had them staying at the Westin and skiing / experiencing world famous Mammoth Mountain. MLT also hosted them to wonderful meals at local restaurants, and a private Craft Beer 101 tasting at Mammoth Brewing Co. The goal was to familiarize the agents with Mammoth Lakes and have them personally experience the things that set the destination above its competitors. Increased visitation from this key market is the long term benefit.

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A Weekend With Bernie, The Local’s Tour Of Mammoth

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Reggae and his family skiing the Mammoth piste. Who do you reckon’s fastest? Image:: Westenbarger/Mammoth Chillfactor | Reggae Elliss

“Reggae Elliss is the Executive Editor of MountainWatch, Chill factor, and a number of other print and digital platforms in Australia and New Zealand. They are all the industry leaders.

MLT and MMSA hosted Reggae and his family this last January 2015 for 5 nights in Mammoth Lakes. The goal was to have them experience the magic of the Eastern Sierras, and report back to Australia / New Zealand in their own words on the amazing family holiday Mammoth Lakes can create for travelers from this key international market.

This is Part 2 of Reggae blog post. Print articles will follow in the next few months.” http://www.mountainwatch.com/snow-news/chillfactor/24086509/A-Weekend-With-Bernie,-The-Local’s-Tour-of-Mammoth—Travel

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MLT, MMSA & VCA Host California-Themed FAM

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MLT, MMSA, and Visit California hosted a California themed FAM this last January. The Global Surf & Snow press trip was designed to showcase California as a Winter Adventureland from mountains to coast. The six participating media from Australia, Canada, Ireland, Mexico and the UK were on assignment for syndicated and national newspapers, influential travel blogs and popular lifestyle websites with a collective reach of 4.5 million. Their combined social media reach across Twitter and Instagram totals over 100,000 followers, who were exposed to approximately 200 posts documenting their experiences in real time.

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From skiing and lake hopping in Mammoth Lakes to surfing and paragliding in San Diego, the outdoor experience pillar was the centerpiece of the program with additional storylines on craft beer, wellness and emerging neighborhoods threaded throughout the 6-day itinerary. Confirmed editorial features to run in El Financiero, Metro News Canada, Sporteluxe, Fairfax Traveller, A Lady in London and The Irish Times.

Here is one of the first placements:

http://www.aladyinlondon.com/2015/02/things-to-do-mammoth-california.html

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MLT and MMSA Hosts Black Diamond

skiing with Black Diamond, 2015

MLT and MMSA hosted the ownership of Black Diamond, our agency of record in the UK and Ireland. PR and marketing plans for 2015,2016 were discussed, as well as possible partnerships going forward with key media member in the UK, travel trade opportunities, and programs with Visit California and Brand USA.

As a co-sponsor ( with Yosemite) of the UK’s Adventure Film Festival, MLT was provided an update on the 2015 Festival’s success.

Black Diamond is also the agency of record in the UK and Ireland for both Visit California and Brand USA.

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Road Trippin’ To Mammoth Mountain, Why Bigger Is Better

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MLT and MMSA hosted Reggae Ellis and his family. Reggae is from Australia and is the Executive Editor for Mountain Watch, the leading digital magazine in Australia. The goal of the FAM was to have Reggae experience Mammoth Lakes from a traveling family perspective, and blog about his experiences. The FAM will also produce print coverage later in the spring.

http://www.mountainwatch.com/snow-news/chillfactor/24086457/Road-Trippin’-to-Mammoth-Mountain,-Why-Bigger-is-Better—Travel

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Mammoth Lakes Mention in Resorts Magazine’s December Issue

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MLT partnered with the Westin, Mammoth All-Weather Shuttle, Green Fox Events, and Mono County in hosting this Italian media FAM. Resorts Magazine is the one of the leading luxury publications in the UK and Italy with a circulation of 63K, and a readership of 250K.

The December issue was a California Themed edition, and Mammoth Lakes / Mono County dominate the issue. Download the whole issue below.

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Snow FAM Report

California: Sun, Beach and...a trip to the Snow

This article was the product of a media FAM MLT hosted last winter. Daniel Scherz, editor of the magazine “Traveller”, published his story on the CA Snow Experience titled “California: Sun, Beach and…a trip to the Snow”. This article has a PR value of $17k, bringing the overall PR value of the FAM to about $160k worth of exposure for Mammoth Lakes.

Mammoth Lakes coverage on:
Mammoth Mountain
Clocktower Cellar
Alpenhof Lodge
The Village Lodge
Mono County/Mono Lake

click-to-download