MAMMOTH LAKES TOURISM INDUSTRY SITE

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Mammoth Lakes Tourism Attended the 2015 Showcase USA Conference in Pisa

2015-Showcase-USA

Mammoth Lakes Tourism attended the 2015 Showcase USA conference in Pisa in March. Showcase USA brings together the leading destinations in the USA with over 250 Italian tour operators, wholesalers, travel agents, and travel writers in an intense 2 days of meetings, interviews, and itinerary design workshops. The Italian traveler to California has grown in numbers since 2009 and has the largest average daily spend of any European traveler to California. The goal was to increase Mammoth Lakes’ share of this key market and increase the average length of stay of the Italian traveler in Mammoth Lakes to multiple nights.

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MLT Attended the 2015 Visit California Outlook Forum

2015 Visit California Outlook Forum

Mammoth Lakes Tourism attended the 2015 Visit California Outlook Forum this past February. The Outlook Forum is Visit California’s annual strategy session, attended by 500 of the leading DMO, CVB, attractions, and destinations in the State of California. The topics covered were California’s strategic planning for the next 5 years in various international markets, as well as the marketing focus in the other 49 U.S. states. Visit California’s international in-market agencies were in attendance and provided market intelligence on the tending developing in their perspective markets.

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Mammoth Lakes Tourism hosts SATW

Lara-SATW-Reg

From June 17-22, 2014 Mammoth Lakes Tourism hosted the Western Chapter of the Society of American Travel Writers (SATW). A group of approximately 50 travel writers and their spouses, as well as public relations specialists converged on Mammoth Lakes. Attendees spent four days exploring Mammoth Lakes and the surrounding Mono and Inyo counties. [Read more…]