Campaign: Summer Sightseeing (Yosemite focus)
Summary: Based on organic visitor growth to VisitMammoth.com, MLT test marketed Chicago by exhibiting in the California section at the Chicago Show. Consumer attendees are looking for summer travel and want more information about Yosemite and wine tasting, specifically. Attendees are well traveled to California and follow recent research stating that visitors are now interested in traveling outside of the gateway cities. Attendees originate from the surrounding region.
- MLT presented 30-minutes on its destination
- MLT featured partnership giveaway with Tri-Valley offering a 7-day wine and winter package
- Create brand awareness;
- Present Mammoth Lakes as base camp for Yosemite National Park;
- Create consumer database for engagement.
Dates of Campaign: January 11-12, 2014
Market: Chicago; Midwest
Target Audience: Full of life
- 280 entries
- $21:1 per contact