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October 30, 2015 By Michael Vanderhurst

Mammoth Lakes Featured in Vacations & Travel

thumb-vacationsandtravelmag.com_TheRealMcCoy_28July

Vacation & Travel, one of Australia’s leading luxury travel publications ran a story on Mammoth Lakes, and the history of Dave McCoy’s development of Mammoth Mountain. This story came out in the July/Aug/Sept edition of Vacations and Travel, which has a circulation of 33,000. The ad value was $33,400 (AUD) and the PR value was estimates at $100,400 (AUD), as estimated by Gate 7 (MLT agency in Australia.)

Download The Real McCoy

Filed Under: In the Media Tagged With: Australia, International

September 9, 2015 By Michael Vanderhurst

2015 Australian / New Zealand Warren Miller Film Tour

warren miller, 2015

Mammoth Lakes Tourism was one of the destination sponsors of the 2015 Warren Miller Film Tour in Australian and New Zealand. With showing in over 5o cities, towns, and venues, the “No Turning Back” 2015 Warren Miller screenings broke all records for attendance.

Mammoth Lakes Tourism prepared a 20 second promo video that played before each screening, and destination slides that rotated before the screenings and at intermissions.

Filed Under: Paid Promotions + Placements Tagged With: Australia, film tour, media, Warren Miller

September 7, 2015 By Michael Vanderhurst

2015 OZ Sales Mission / Snow Expo’s / Agent Trainings

2015 Snow Expo, MLT and MMSA booth MLT, the Westin, and MMSA concluded their 2015 Australian Sales Mission this last May. The highly successful sales Mission included Sales Training and Agent trainings with all the leading travel trade wholesalers in market, meeting with key media reps, and attending consumer shows in the important markets of Melbourne and Sydney.

The goal was to increase visitation for the winter of 2015/16 from this key international market.

westin agent training, 2015

Filed Under: News and Announcements Tagged With: Australia, sales, trade shows, winter

August 12, 2015 By Michael Vanderhurst

Mammoth Lakes Featured in Australia’s Sunday Style

MLT, The Westin, and MMSA hosted a Visit California International Media FAM in January 2014. Travel writers and bloggers from around the world had a chance to enjoy the mountain, the community, and the Mammoth Lakes lifestyle.

This article was published on 8/8/15 in one of Australia’s largest print and digital news source for Aussie consumers.

Sunday Style Australia | Mammoth Lakes Article

Filed Under: In the Media Tagged With: Australia, FAM, International

April 22, 2015 By Michael Vanderhurst

MLT, The Westin and MMSA Hosts Travel Agents

Group with Woolly 3,25,2015

Mammoth Lakes Tourism, the Westin, and MMSA hosted a group of travel agents from Australia and New Zealand March 24-26, 2015. The travel agents had won the coveted positions on the FAM by being the leading sellers of ski vacations / California holidays within their prospective companies. The FAM’s itinerary had them staying at the Westin and skiing / experiencing world famous Mammoth Mountain. MLT also hosted them to wonderful meals at local restaurants, and a private Craft Beer 101 tasting at Mammoth Brewing Co. The goal was to familiarize the agents with Mammoth Lakes and have them personally experience the things that set the destination above its competitors. Increased visitation from this key market is the long term benefit.

Filed Under: News and Announcements Tagged With: Australia, FAM, Mammoth Brewing Co, MLT, MMSA, New Zealand, travel agents, Westin Monache Resort Mammoth

March 18, 2015 By Michael Vanderhurst

Spot in Ski and Snowboard with Kids E-Newsletter

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MLT landed this space in a e-newsletter with Ski and Snowboard with Kids. This publication is the largest family publication in Australia. This e-newsletter has a subscription list of 100k.

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Filed Under: In the Media Tagged With: Australia, e-newsletter mention, Mammoth Lakes

September 4, 2014 By Michael Vanderhurst

2014/2015 Australia Ski Brochure Analysis Report

Annual-Market-Overview

The analysis’ of each of the main Australia and New Zealand ski brochures for 2014/15. It shows you Mammoth Lakes’ current positioning against other destinations in this market, and which properties in Mammoth Lakes have current contracts with these wholesalers.

 

Download the full report

click-to-download

Filed Under: Paid Promotions + Placements, Reports Tagged With: Australia, New Zealand, OZ, report, Visit California

August 14, 2014 By Michael Vanderhurst

Good Life Mammoth Mountain

This good life video series was a co-op between MMSA, MLT, and Brand USA to promote the winter experience to international markets. It was dubbed into second languages to authenticate the interactive experience. The English version was directed towards the Australian, New Zealand, and UK markets.

Feel free to embed this awesome video on your own site. Simply go to http://vimeo.com/97734790, click the “airplane” icon to access the share buttons, copy the embed code, and paste it into your html editor.

The Good Life Mammoth from Wit House Productions on Vimeo.

Filed Under: Paid Promotions + Placements Tagged With: Australia, New Zealand, The Good Life Campaign, UK

July 28, 2014 By Michael Vanderhurst

Mammoth Lakes Included in Escape Travel

Escpare-travel-outdoor-rec Escape-travel-map

Flight Centre (who own Escape Travel) are printing 60,000 copies and it has a shelf life of 12 months – that’s one box per store (they currently have approx.160 stores).  1000 copies will be available across the national Discover America expos as well but this number could increase if it’s in demand.

click-to-download

Filed Under: In the Media Tagged With: Australia, International, Visit California

July 7, 2014 By Michael Vanderhurst

Mammoth Lakes Featured in Vacations and Travel

Vacations-and-travel-1Vacations-and-travel-2Vacations-and-travel-3

This is an an article on Mammoth Lakes  that appeared in Vacations and Travel, a very upscale Australian publication with a print run of 33k, and a online readership of 125k. This article will appear in both print and digital.

Also Featured in Vacations and Travel

  • Mammoth Mountain Highs
  • Northern Exposure: Ski North America

Filed Under: In the Media Tagged With: Australia, Vacations and Travel Magazine

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