The TBID approach to town development has been used successfully in other tourism-driven economies. Funds generated by the tourism assessment are used to enhance the guest experience and attract visitors in off-peak seasons through destination marketing. These efforts help to increase visitation and generate $7.06 for the town budget for every dollar spent on marketing, compared to $4.82 per dollar spent before the TBID was instated.
Increased visitation sustains a healthy economy in Mammoth Lakes, which relies on tourism as its main source of income, and continues to allow the town to improve streets, parks, trails and public safety measures for all to enjoy. Note that these funds provide a stable source of funding for Mammoth Lakes’ tourism marketing that CANNOT be accessed, or controlled, by the town government for any reason. The use of funds is regulated at a state level and requires Mammoth Lakes Tourism to provide information about the return on investment of these funds to local stakeholders.
THE PETITION PROCESS
- The Mammoth Lakes TBID was formed by a submission of petitions from tourism businesses representing more than 50 percent of the total annual assessment.
- A Town Council hearing was held, and the opportunity for a written protest was made available to local stakeholders.
- The Mammoth Lakes TBID was passed with a majority vote of 63.35 percent in favor of a five-year installation.
- Due to the success of the TBID thus far, a motion has been made to renew the Mammoth Lakes TBID for a 10-year period, which would commence September 1, 2018 and run through August 31, 2028.
ANNUAL TBID BUDGET
The budget for each year of the TBID’s five-year operation is anticipated to be approximately $4,700,000.
Management District Plans
The Mammoth Lakes Tourism Business Improvement District Management District Plan is the governing document behind the development, management and oversight of the business assessment. The plan contains information on the District boundaries, what business are included, what rate each segment pays, who collects the funds, who oversee the marketing efforts and how Mammoth Lakes Tourism anticipates using those funds. The purpose of the TBID is to drive visitation and revenue specifically to those business segments who are involved in raising funds through the TBID assessment. The Management District Plan also includes the independent study of the TBID’s success from Tourism Economics, a copy of the “Property and Business Improvement District Law of 1994” and the appeals process for those businesses which do less than a certain amount of revenue, or can show that more than 50% of their annual gross revenue is derived from residents of zip code area 93546.
Information for Your Frontline Staff
Your guests and patrons may have questions about the TBID. The sheets below provide a snapshot explanation about the TBID, so your frontline staff can confidently respond to visitors’ questions. We recommend sharing a copy with your guests as well.
Additional Information About TBIDs
ABOUT THE TOURISM ASSESSMENT
|Lodging||1% of Gross Revenue|
|Retail Tier 1||1.5% of Gross Sales|
|Restaurant Tier 1||1.5% of Gross Sales|
|Ski Resorts||2% of Lift Ticket and Ski School Sales|
|Retail Tier 2||$500 per year (Appeal required)|
|Restaurant Tier 2||$500 per year (Appeal required)|
|Retail Tier 3||$50 per year (Appeal required)|
|Restaurant Tier 3||$50 per year (Appeal required)|
WHICH TIER DOES YOUR BUSINESS FIT IN?
Tier 1 includes businesses that achieve $150,000 or more in annual revenue, with at least 50% of that revenue coming from visitors, as determined by verifiable data provided by the businesses.
Tier 2 includes businesses that achieve between $149,999 and $50,000 annual revenue or have less than 50% of revenue coming from visitors, as determined by verifiable data provided by the businesses.
Tier 3 includes businesses that achieve less than $50,000 in annual revenue. These businesses will pay a flat fee of $50 annually.
Download the FAQ sheet
TBID Reporting & Collection
The online portal streamlines the return process, calculating the tax due based on gross receipts entered by the user, and allows payment with a Credit Card or E-Check. You can register here.
TBID COLLECTION FORMS
For questions about remitting TBID funds, please call Maureen McClain in the Town of Mammoth Lakes Finance Department at 760-934-8989 ext 266.
To be considered for tiers 2 and 3 status, businesses must provide verifiable data showing either annual gross revenue falls under $150,000 OR or that the business has more than 50% of its revenue from Mammoth Lakes residents from the 93546 zip code area. The forms below are for the 2013-2018 TBID cycle.