Vacation & Travel, one of Australia’s leading luxury travel publications ran a story on Mammoth Lakes, and the history of Dave McCoy’s development of Mammoth Mountain. This story came out in the July/Aug/Sept edition of Vacations and Travel, which has a circulation of 33,000. The ad value was $33,400 (AUD) and the PR value was estimates at $100,400 (AUD), as estimated by Gate 7 (MLT agency in Australia.)
About Michael Vanderhurst
Michael Vanderhurst has 20 years experience in sales. Michael is Mammoth Lakes Tourism's "Road Warrior," traveling to international markets worldwide to raise awareness and enthusiasm for the Destination.
Michael sits on the Mono County Tourism and Film Commission, The High Sierra Visitors Council, and is the point of contact for Brand USA and Visit California International.