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Sierra Heritage Magazine Cooperative Promotion

April 1, 2014 - September 30, 2014

Campaign: Events and Festivals

Summary:  MLT placed a full page ad highlighting this summer’s event and festivals, and a second page of advertising was placed by local partners in the events and festivals insert.  Not only is the insert placed seamlessly into the April/May edition of Sierra Heritage Magazine, the insert is also a stand-alone piece distributed through the I-80 corridor, Yosemite and Squaw Valley.

Dates of Campaign: April to September, 2014
Impressions: 365,000
Market: I-80 corridor from Bay Area to Lake Tahoe; Yosemite Valley at the Ahwahnee; Squaw Creek Resort in North Lake Tahoe; and the Westin Monache Resort, Mammoth.
Target Audience: Full of Life
Budget: $2,000

Local partners that participated in the cooperative page:

  • Slocum’s
  • A Frame Liquor
  • Seasons 4 Condominiums
  • Mammoth Food and Wine Experience
  • Shakespeare in the Woods


April 1, 2014
September 30, 2014
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