The public relations and marketing departments at Mammoth Lakes Tourism teamed up in the fall of 2014 to produce a co-op ad as well as an editorial story (pictured here) for Sierra Heritage Magazine. The editorial piece focused on what’s new and old in Mammoth Lakes and how the town is maturing in its offerings.

Sierra Heritage Magazine is a bi-monthly magazine serving as the regional publication for the Sierra, covering the area from Reno/Lake Tahoe to Sacramento, and Lassen to Mammoth Lakes, Yosemite and the Gold Country. Its estimated reach is 166,000 readers.