Campaign: Summer sightseeing
Summary: MLT placed a full page ad. The Oh Ranger! guide is the number one distributed piece in the Yosemite region. The piece is distributed throughout the region but most importantly at AAA planning centers throughout the country. American Park Network, the producer of the piece, is a strong partner and has brought value added opportunities to MLT. The Nalgene/Brita program at the Welcome Center and a destination giveaway with Alaska Airlines at Adventure 16 are just two examples.
- Inspiration stage;
- Increase awareness of Mammoth Lakes’ base camp possibility due to its proximity to Yosemite
Dates of Campaign: May to October 2014
Market: US Domestic; Death Valley region
Target Audience: Full of Life
- Brand awareness