OnTheSnow (OTS) awarded Mammoth Mountain with the 2014 Visitor’s Choice Award for “Best Park and Pipe” in the country. The award, announced Sunday at the Mountain Travel Symposium, recognizes Mammoth’s Unbound Terrain Parks, which are routinely ranked among the best in the world.
Such coverage is considered earned media that is based on a paid media relationship.
For the past two years Mammoth Lakes Tourism has run VisitMammoth banner ads and Wallpaper-takeover ads with OnTheSnow. This year we worked with OTS to produce an episode of “The Good Life,” which features skiing at MMSA as well as direct flights to the destination and activities and dining in town.
Read the entire press release here: http://www.visitmammoth.com/articles/view/OnTheSnow-Names-Mammoth-Mountain-s-Parks-and-Pipes-Best-in-the-Country/78/
The Good Life Series is slated to be part of a native advertising campaign in International Markets, including Germany, Australia, and the United Kingdom.