August 2014 brought 11 PR placements with an estimated audience of 64 million. Several visits from journalists this month also ensured that coverage will continue to show up in coming months. View the full report here: http://mltindustryinsider.com/wp-content/uploads/2014/09/VM-AUG-Recap-LK.pdf
Cam Zink, who broke the world record for longest dirt-to-dirt mountain bike flip, stayed in the Mammoth Endurance Crib this month while in the area to perform his stunt at Mammoth Mountain Ski Area. The event was aired live by ESPN.
Also of note, Ben Jacques-Maynes, professional cyclist who stayed in the Mammoth Endurance Crib in July, went on to win the King of the Mountains jersey at the U.S. Pro Cycling Challenge and credited his stay in Mammoth Lakes as a big part of the reason for his win.