During the weekend of May 9-11, 2014, Mammoth Lakes Tourism hosted five journalists from mountain bike publications including Bike Magazine, Decline and Teton Gravity Research (TGR). Participants were shown mountain bike trails outside of Mammoth Mountain’s Bike Park in an effort to show Mammoth Lakes off as a complete mountain bike destination.
In addition to a lot of social media attention in the first few days following the trip, the following was first piece that came out of the trip. Nicole’s takeaway pretty much nails what we were going after: “In the mountain-bike world, Mammoth is known for its eponymous ski resort and the bike park and singletrack there, as well as the legendary Kamikaze races. The trails off the mountain don’t get nearly the same attention, although they are definitely worth a trip on their own, and it won’t cost you a lift ticket.”