International outreach in Germany, Austria, and Switzerland. includes, consumer newsletters, web visitation statistics, search engine marketing, press clippings, Dream Big pitches, air traffic statistics, and partner outreach.
Flight Centre (who own Escape Travel) are printing 60,000 copies and it has a shelf life of 12 months – that’s one box per store (they currently have approx.160 stores). 1000 copies will be available across the national Discover America expos as well but this number could increase if it’s in demand.
This is an an article on Mammoth Lakes that appeared in Vacations and Travel, a very upscale Australian publication with a print run of 33k, and a online readership of 125k. This article will appear in both print and digital.
Also Featured in Vacations and Travel
It’s time to start taking reservations for the 2014/15 MLT Visitors Guide. The 2014/15 edition promises to be the best version yet, with a circulation of 130,000 distributed in over 337 locations by Certified Distribution. Some of these locations include Northern California, Southern California, Reno, Las Vegas, and the entire Westside of the Sierras.
The Visitors Guide is also distributed at 210 locations in Mammoth Lakes and in 50 free standing racks along the 395 corridor.
It is the only piece that Mammoth Lakes Tourism uses for fulfillment both domestically and internationally, and at the numerous Trade Shows MLT attends to promote Mammoth Lakes.
Prices have remained at 2011/12 levels, so the Visitors Guide remains one of the best value for your marketing dollars…..affordable with a massive reach!
Space commitments are due 7/9/14!!!!!
This piece is a result of a media FAM MLT hosted in March 2014. It’s a showstopper double page spread featuring Gabe Taylor’s top tips and the activities in Mammoth Lakes suitable for every kind of guy.
Australia is Mammoth Lakes’ #1 international winter market, Maxim targets the exact demographic that travels from Australia on a ski holiday. Maxim (Australia) has a circulation of 60k, and this double page spread has a PR value of the piece is a whopping $48,750.
It’ll be on the shelves the week of May 19th 2014. Download Maxim – King of the Mountains – June 2014
Here’s an ad placed in Out and About with Kids, a family magazine in Australia. The content was created as a result of hosting a writer last December. We co-oped with SkiMax, one of the bigger wholesalers down there. [Read more…]
- Tioga Pass: Yosemite National Park will begin snow removal on Tioga Road on April 16th. (Weather pending) A projected opening date has not been set.
- Bodie Road/SR 270: Is currently scheduled to open on April 15th (Weather pending)
- Monitor Pass: Currently open
- Sonora Pass: Caltrans is projecting to open Hwy 108 before April 20th. (Weather pending)
- June Lake Loop: Currently Open
- Lundy Lake Road, Virginia Lakes Road and Rock Creek Road: Projected to be open before fishing opener on April 26th. (Weather Pending)
- 120 East: Currently open
Tioga Pass – Summer Road Construction
Yosemite National Park has plans to reconstruct Tioga Road starting this summer from Crane Flat to White Wolf. The project has two schedules. Schedule “A” begins at the intersection of Big Oak Flat Road and Tioga Road, and proceeds east for 12.8 miles. Schedule “B” begins at the intersection of Big Oak Flat Road and Tioga Road and proceeds east for 15.0 miles. The project is scheduled to take place over two seasons with a tentative completion in October/November 2015. The details of the project can be found here: https://www.fbo.gov/index?s=opportunity&mode=form&id=6e5b009864a942d41d6fa2203e5c1f29&tab=core&_cview=1
Here are the planned delays once construction commences. The Park Service stated their goal is to begin construction as soon as possible in May of 2014:
U.S Department of Agriculture Designates Drought Relief
Mono and Inyo Counties are Eligible for State of Nevada Disaster Designation as California Contiguous Counties
On March 5th, 2014, the U.S. Department of Agriculture granted disaster designation for certain counties in the State of Nevada, also including Inyo and Mono Counties in the State of California. This provides nearly automatic approval for assistant in counties that meet the required drought intensity levels. Assistance may include emergency farm loans for actual losses as a direct result of the drought, up to $500,000 for farmers and ranchers who conduct family-sized farming operations. U.S. Small Business Administration will be providing Small Business Administration Economic Injury Disaster Loans to small, non-farm businesses, some private non-profit organizations and small agricultural cooperatives. The deadline for these loans will be November 5th, 2014.
Please visit the USDA website for additional information at www.fsa.usda.gov/FSA.
Or contact U.S. Small Business Administration at 1-800-659-2955, or visit SBA’s website at: www.sba.gov/services/disasterassistance.
Mono County Board Waives Permit Fees
Mono County Board of Supervisors approved a resolution to waive permit fees for energy efficiency and alternative energy projects. Projects that qualify for these permit fees being waived are commercial and residential solar, ground space and water conditioning systems with a maximum project valuation of $75,000 each. The program will help create private sector jobs around energy efficiency throughout Mono County for individuals and businesses alike.
For more information on the fees waiver programs, please contact Building Official Tom Perry at 760-932-5433 or firstname.lastname@example.org
This Mammoth Lakes story that published as a result of a Snow Fam tour from Germany in February, 2014.
Publication: Only the Best Reisen (travel mag)