Mammoth Lakes Tourism, the Westin, and Mammoth Mountain host Italian travel writer Emanuele Bompan in the summer of 2015. Emanuele is the leading travel writer for the Italian press and is regularly featured in the largest daily / monthly Italian travel publications. This is the 4th article Emanuele produced from his trip to Mammoth Lakes, and is focused on the mt. biking experiences the destination offers. Mt. Biking has recently become a very popular summer / fall sport in Italy, a culture long recognized for its passion for road riding. The goal in hosting this media FAM was to increase the awareness for the destination, as well as, showcase destination activities to increase the length of stay in resort.