Competition for potential visitors’ attention is at an all-time high. In order to keep Mammoth Lakes top of mind on a global level, Mammoth Lakes Tourism invests valuable marketing funds into the marketplace to promote the area. Mammoth Lakes Tourism utilizes secured funding from the Mammoth Lakes Tourism Business Improvement District (TBID) and unsecured funding from the Transient Occupancy Tax (TOT) to execute industry best practices, anchored in objective, 3rd party research. This money is then infused back into the Mammoth Lakes community through visitor spending. Research completed in 2016 shows that for every $1 invested into marketing, $262 are brought into the community through vistor spending.
Mammoth Lakes Toursim Guiding Principles
Do what individual businesses can not do for themselves
Mammoth Lakes Tourism provides a regional marketing and Communications platform to promote the Mammoth Lakes brand and destination. Mammoth Lakes Tourism serves as an authority on travel and tourism to the Mammoth Lakes area and engages in opportunities and partnerships that will elevate the profile of the area. Mammoth Lakes Tourism unifies business and community leaders to raise the relevance of travel to the destination and enhance the area.
Deliver value to and collaborate with tourism-related businesses
Mammoth Lakes Tourism will be a resource to the area’s assessed businesses by providing marketing support and opportunities, website leadership, authoritative tourism research, brand development and messaging framework, partnering opportunities and other resources vital to the success of their operations.
Build awareness and preference for the Mammoth Lakes brand to stimulate travel
Mammoth Lakes Tourism will develop marketing programs that attract new consumers to the destination through the brand, while boosting the image of Mammoth Lakes overall. Marketing programs will provide opportunities to reach new markets that may have otherwise been cost prohibitive.
Leverage all assets and alliances
Mammoth Lakes Tourism will introduce the Mammoth Lakes brand to far reaching audiences and establish strategic alliances with trusted in market brands. Partnerships support efforts to develop relationships and elevate California’s overall image, through media and other venues with the goal of raising perceptions of the Mammoth Lakes area regionally and in selected countries.
Using key metrics and ROI to inform the strategic direction of the program of work
Mammoth Lakes Tourism will track and evaluate program impact on attracting leisure travelers to reinforce the organization’s value to travel-related businesses, as well as the Mammoth Lakes Community.