In the 2013/14, the goal was to provide depth and breadth of media coverage that speaks to everything Mammoth Lakes has to offer travelers during every season. By the numbers Mammoth Lakes received more than 100 placements (up from 70 in the previous year). The estimated audience from those placements was more than 270 million, up from 96.5 million in the previous year.
To give the community an idea of the type of exposure that Mammoth Lakes Tourism has been able to pull in over the past year in terms of media exposure and public relations, here’s a recap of what we did in 2013/14. Click on the link to download the document.